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2016 BLK Holiday Campaign

Today BLK unveiled Part One of its 2016 Holiday Campaign, “Celebrate the Team Around You.” The campaign focuses on appreciating the people around us – our families, our friends, our teams. BLK is taking the opportunity to celebrate the broad portfolio of teams they support while encouraging others to celebrate the families and teams around them.

The campaign launched today with a feature TVC introducing the breadth and passion of BLK’s partners, under the unifying statement, “Our Teams Are Our Family” and ending with the final call to, “Celebrate the Team Around You.” The TVC features BLK’s partners across all levels, from Pro Teams to Grass Roots, and features a range of product from BLK gear to replica and fan wear to custom teamwear.

Part two of the campaign will launch mid-to-late November with a series of exciting offers and gifting ideas for each of the 21 days leading into Christmas. Offers will be communicated through BLK’s Facebook Page and Direct Email.

Competitions will play a large role in BLK’s 2016 Holiday Campaign. Launching in conjunction with Part Two of the campaign, BLK will be calling upon all fans and followers to, “Show Us the Team Around You” by submitting photos of their family or team fully kitted-out in BLK gear. The Competition will primarily run on BLK’s Facebook platforms but also through Direct Email and Video. Competition winners will be announced on a weekly basis and awarded with signed memorabilia.

#giftofBLK  #myteamismyfamily


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