BLK Story


BLK isn’t just a name, it’s an attitude driven by a deliberate and defining insight - that nothing new ever comes from the known; that real innovation, real design and real improvements in performance come only from operating outside the boundaries of everything that’s gone before.

This absolute refusal to merely repeat or refine the past but to relentlessly push beyond all limits known, is a philosophy instilled in BLK from its early beginnings as KooGa Australia. Today that philosophy is reflected in the ground-breaking training gear and performance apparel worn by over 4,000 teams around the world, including national representative sides such as the Qantas Wallabies, the World Champion NZ Kiwis, Tasman Makos, Manu Samoa Rugby Union, Fiji Rugby Union, Canterbury Rugby Football Union and Tongan Rugby League.

In Australia BLK is synonymous with champion teams across all codes of contact football including Rugby Union’s Queensland Reds, Western Force and Melbourne Rebels; NRL’s Melbourne Storm, Gold Coast Titans; AFL’s Brisbane Lions, Richmond Tigers and the Western Bulldogs.

But BLK is much more than just the choice of champions of today, it’s also a passionate investor in the thousands of clubs and schools that are the nurseries of the yet-unknown champions of tomorrow. Ultimately, BLK is an attitude shared by every serious athlete who considers their personal best not as a benchmark but as an ever-new starting point for what’s infinitely and excitingly possible when you dare to step outside the limits of the known.


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